#125: The Slow Build

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Today we’re talking about launching new apps. How important is launch day? Under what circumstances is it not so critical? How has our approach to launches changed as the App Store has matured? We talk about all this and more in today’s Release Notes.

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We’re planning a conference about the business of iOS and Mac development! Release Notes will be held October 21-23, 2015 in Indianapolis, Indiana, USA. Tickets are now on sale, but sales close on October 12th, 2015. Purchase your ticket from our website at http://releasenotes.tv/conference.

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