#149: Most Press is Good Press

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On today’s Release Notes we discuss Press Kits – what format they should take, what to include in them, and how to make them available to the press. We also talk about encouraging the press to write about your product, and pursuing the right kind of press.

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If you enjoyed Release Notes last year (or just wish you had been able to attend), be sure to put these dates in your calendar: September 27-29, 2016. That’s when Release Notes will return with more speakers on more topics that are critical to the success of your Mac or iOS development business. If you would like to see pictures from this year’s conference, you can view them on our website: http://releasenotes.tv/conference

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Show Notes and Links