#221: Shaving That Yak Pretty Good

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Today we talk about Charles’ efforts to acquire new customers for RelaNet, his business for tax preparers. In particular, we talk about Charles’ efforts with cold emails. Topics include targeting potentials customers, the line between cold email and spam, what makes for an effective cold email, and what to ask for in your email.

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Show Notes and Links

  • RelaNet – Charles’ business selling websites and online services to accountants
  • Predictable Revenue by Aaron Ross and Marylou Tyler

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We’re sponsored this week by Freshbooks. FreshBooks is the ridiculously easy-to-use online accounting software designed to help creative entrepreneurs get organized, save time, and get paid faster. FreshBooks is offering a 30 day, unrestricted free trial to our listeners. To claim it, just go to http://freshbooks.com/releasenotes and enter RELEASE NOTES in the “How Did You Hear About Us?” section.