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Tickets for Release Notes 2016 are now on sale, so today we share some of the details of what we have planned for the conference this year. We talk about the venue, travel, the dine around, our partnership with App Camp for Girls, and of course the friendships and connections that you can form. You can learn more about Release Notes 2016 on our website at http://releasenotes.tv/conference. See you in Indianapolis!
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After chatting about Joe’s recent speaking engagement at mdevcon, we dive into the recent product announcements Apple made in their town hall event. We discuss the role customer feedback plays in Apple’s products, markets that may find the new (and cheaper) iPad Pro to be attractive, and the role that large companies might play in creating a fertile business environment for indies.
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On today’s Release Notes we discuss Press Kits – what format they should take, what to include in them, and how to make them available to the press. We also talk about encouraging the press to write about your product, and pursuing the right kind of press.
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On today’s show we talk about a new subscription app maintenance service called AppCare which was recently launched by Fifteen Jugglers Software. We go on to consider the role of sales in an app business, lessons iOS and Mac developers could learn about sales from the Web software-as-a-service bootstrapping community, and the nature of consumer and business markets.
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Today we discuss shipping code. We talk about weighing the bugs and incomplete features that exist towards the end of a project and how we decide whether those problems are significant enough to delay a launch, the role that beta feedback plays in making the decision to ship, and the impact that the delay imposed by App Store review has on deciding when to ship.
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