Author Archives: admin

#359: There Might Be Multiple People on This Team

Play

Today Charles talks about his failed attempt at advertising, his theories on why his advertisement didn’t perform, thoughts on why the response from his email list was better, and the progress he’s made on evaluating a new e-signature solution for his clients. Continue reading

#358: Hyper Not-Wanting-to-be-Smarmy

Play

Today Charles talks about how the recent postponement of the U.S. income tax filing date is affecting his business. We talk about seizing an unexpected advertising opportunity, a sudden new deadline that hits tomorrow 😱, and walking the fine line between being helpful in the face of a natural disaster and the appearance of profiteering. Continue reading

#357: Pandemic Edition

Play

Welcome to Release Note: Pandemic Edition. The COVID-19 pandemic is in the news and in everyone’s conversations, so on today’s show we talk about how we expect this pandemic to affect our businesses and how it might affect yours. Continue reading

#356: Two Terabytes?!

Play

Today Charles tells the tale of how he accidentally put his new client portal into production. We also talk about the potential risks involved with launching a product in this way, the advantages of being small and nimble, and how Charles might be able to turn the flexibility he displayed into a marketing opportunity. Continue reading

#355: No, But I Could Build It For Ya

Play

Today we continue our conversation about Charles’ new client portal and talk more about the e-signature solution that he’s searching for. We talk about the benefits of “buying” versus “renting” software, why changing his client portal solution will affect his marketing and messaging, and why Charles might end up paying someone to build an e-signature tool for him. Continue reading