Author Archives: admin

#314: Luckily, We’ve Never Had to Test This Setup

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Today we return to a recurring theme of this podcast and discuss single points of failure in our businesses. We talk about the ways we, sole proprietors, are the most significant single point of failure in our businesses, and ways that we have tried to mitigate this problem. Continue reading

#313: You Might Know it as Pinot Noir

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After much traveling, we return today to talk about our recent trip to Germany to attend FemtoConf. We recap our our pre-conference event in Bacharach, Germany, then talk about FemtoConf itself. We review the various talks we heard while at the conference, and reminisce about the great people we met while there. Continue reading

#312: Jonathan Rhyne (part 2)

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Today we continue our conversation with Jonathan Rhyne, co-founder of PSPDFKit. We talk about targeting your sales effort at decision makers, what selling to enterprise has in common with selling to smaller businesses, and the importance of closing that first enterprise deal. Continue reading

#311: Jonathan Rhyne (part 1)

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Today we talk to Jonathan Rhyne, co-founder of PSPDFKit. We talk about his career move from being an attorney to becoming a co-founder of a technology startup, his experience selling PSPDFKit to enterprise businesses, and thriving in a niche with established competition. Continue reading

#310: Multiply by Pi

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In today’s episode we talk about a new proposal that Joe sent out. We talk about the origin of the proposal, and then we dig into some of the decisions that Joe had to make regarding time and cost. Along the way, we explore why charging more attracts better customers, how certain milestones affect customer churn, haggling about price, and Charles offers an impromptu math lesson. Continue reading