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In this episode we continue talking about Charles’ efforts to advertise RelaNet to his target audience. Today, we discuss the details of the advertising email campaigns: timing of the campaigns, follow-up email sequences, automation, and conducting sales calls on the telephone. Continue reading
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Today we talk about Charles’ recent effort to advertise RelaNet to his target audience of small accounting firms. We dive into how he’s using paid email campaigns to reach this audience, how much all this advertising cost, and the value of having potential customers see your advertisement multiple times. Continue reading
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We’re joined again today by Natalie Nagele, co-founder of Wildbit, and a presenter at Release Notes 2019. Today we continue the conversation we started last week and talk about the importance of having a group of peers to compare notes with, Wildbit’s transition from contracting to products, and how taking care of your employees and taking care of your customers are two sides of the same coin. Continue reading
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We’re joined today by Natalie Nagele, co-founder of Wildbit, and a presenter at Release Notes 2019. We talk about how Natalie got her start in entrepreneurship, how her role at Wildbit has changed as the company has grown, the difference between “businesspeople” and “entrepreneurs”, and how hiring one of those “businesspeople” has helped fill a necessary role at Wildbit. Continue reading
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Today we return to a recurring theme of this podcast and discuss single points of failure in our businesses. We talk about the ways we, sole proprietors, are the most significant single point of failure in our businesses, and ways that we have tried to mitigate this problem. Continue reading