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Chris Liscio is a long-time indie with award winning apps like Capo, Capo touch, and Fuzz Measure, and this October he’ll be joining us on stage at Release Notes. Today Chris joins us on the podcast to talk about his background as an indie, the niche he’s carved out in audio signal processing, and his strategy of targeting the “prosumer” software market.
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Today we follow up on last week’s discussion about trials in the App Store, before shifting gears to discuss marketing. What’s ethical? What’s tasteful? Does it matter? How far dare we push our marketing message before we actually start driving customers away?
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Apple doesn’t make it easy to do free trials of App Store apps, and in at least some cases forbids them by policy. Today we look at free trials, how Joe’s team has implemented them in their new app, what others have done, and how we can stay on the good side of the App Store review guidelines.
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A lot of indies work alone, but what happens when you have someone to help share the load? To explore the dynamics of partnerships, we’re joined today by Tim Cochrane and Gene Whitaker, Joe’s business partners in Bombing Brain Interactive. We talk about balancing personal and professional relationships, fairly dividing effort and reward, and managing team communication.
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There’s been a lot of talk this week about the App Store and its role in the success (and failure) of indie app developers. Today we add our two cents to the conversation and share our view of today’s App Store. We reflect on how the App Store has changed the software business in Apple’s ecosystem, we consider what an independent software developer can safely count on the App Store to do for his or her business, and we discuss the idea of indie software developers as “starving artists.”
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