Recent Podcast Episodes

#323: Shai Schechter (part 2)

Play

We’re joined again today by Shai Schechter of RightMessage. In this episode, we continue talking to Shai about why and how to personalize your website’s calls to action in order to improve response rates among your visitors. We also talk about how to make this personalization task manageable for small teams without enterprise resources, and the potential dangers of getting personalization wrong. Continue reading

#322: Shai Schechter (part 1)

Play

Today we’re joined by Shai Schechter of RightMessage. We talk to Shai about his background in entrepreneurship, then we discuss the surprising affect that personalization had on his website visitors, how that grew into the founding of RightMessage, and how we can use personalization to improve engagement with our own website visitors. Continue reading