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Today we are excited to announce the topics that each of our eleven amazing speakers will be addressing on stage at Release Notes in October. We chose these speakers for Release Notes because of their background and experience in building successful software businesses, and we think that anyone in the business of Mac or iOS development will find in every talk something of value that can be applied to their own business.
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Today we talk about our recent trip to 360|iDev where we both presented. We talk about some of our favorite talks that we witnessed, give overviews of our own talks, and share some of the lessons we learned during our time there.
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Today we’re joined by _, who will be speaking at Release Notes this October. _ is the creator of the app Desk, which helps its customers publish to their blogs. He speaks to us today about his background in entrepreneurship, getting along with competitors, the importance of marketing, and his experiment in advertising on Daring Fireball.
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Got an idea for an app? When you look in the App Store, chances are you’ll find someone already beat you to it. But that doesn’t necessarily mean that you shouldn’t pursue your idea. Today we discuss under what circumstances it’s wise to take on established competition. What does it take to find success when competing with an incumbent? What are signs that a market is a ripe target for an indie? We discuss this and more on today’s Release Notes.
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This week we continue our discussion with Chris Liscio about the lessons he’s learned in his ten years as an indie selling products like Capo and FuzzMeasure. We discuss pricing, the Mac App Store, selling to businesses, marketing, and more. Hear more of Chris’ thoughts about the software business on stage at the Release Notes conference this October!
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