Recent Podcast Episodes

#420: I Think Mine Are Helpful

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Charles is preparing for another round of cold email marketing, so today we discuss some of the considerations that go into a cold email campaign. We talk about getting over the uncomfortable feeling that you’re bothering people with your advertising, strategies for targeting higher value customers, and the importance of developing trust when selling to potential customers. Continue reading

#418: Brady Cassidy (part 2)

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We are joined again today by Brady Cassidy, co-founder of Rewardful, a SaaS to help you run an affiliate program for your business. Last week we heard about Brady’s journey as an entrepreneur and learned about Rewardful. Today we take a more general look at affiliate marketing and learn some of the nuts and bolts of running an affiliate program for your own business. Continue reading

#416: I Hate Anything Forever

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In this episode we continue talking about Charles’ plan for marketing RelaNet in 2021. Today we discuss Charles’ plan to start an affiliate program and focus on state-level organizations. We talk about affiliate rates, the affiliate software that Charles is using to manage the program, and all the supporting documentation and web pages that had to be created. Continue reading