Today we talk about advertising apps to potential customers and some of the recent advertising efforts that Charles has performed in support of his new app MetaTax. We discuss email advertising, Facebook advertisements, targeting advertisements to particular demographics, the cost of customer acquisition, and more.
Save the Date!
If you enjoyed Release Notes this year (or just wish you had been able to attend), be sure to put these dates in your calendar: September 27-29, 2016. That’s when Release Notes will return with more speakers on more topics that are critical to the success of your Mac or iOS development business. If you would like to see pictures from this year’s conference, you can view them on our website: http://releasenotes.tv/conference
Every month there are more great articles and content about the business of Mac and iOS development than we have time to discuss on the show. If you’d like to receive our monthly newsletter with the best of these links, be sure to sign up for our mailing list at http://releasenotes.tv/mailinglist.