Today we talk to Shane Crawford of Blue Lightning Labs about his experience as an indie in the App Store. We talk about the secret to his success, the first-mover advantage, the importance of creating a portfolio of apps, and building a brand for your company. Then Shane shares his thoughts on the new Kids section of the App Store, his experience with the App Store’s education volume purchase program, and his path to programming via home improvement and electrical engineering. We close with the realization that helped Shane take a leap of faith to quit his job and go indie, and his advice to others who are considering taking that same leap.
Show Notes & Links
- Blue Lightning Labs – Shane Crawford’s software company
- Apple readies new App Store ‘Kids’ category in advance of iOS 7 launch
This episode is sponsored by CocoaConf and their Fall tour of conferences for iOS and Mac developers. CocoaConf Portland is already over, but you can check out the rest of CocoaConf’s Fall events in Columbus, OH (Sep 27-28); Boston, Ma (Oct 25-26); and Atlanta, GA (Nov 15-16). Register now for any of these events and use the discount code ReleaseNotes to receive 20% off the cost of your ticket.
You also may be interested in CocoaSlopes, a collaboration between CocoaConf and MobileSlopes. CocoaSlopes is a two track, single day conference held in Ogden, Utah on October 12. Register now while tickets are still available.