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Today we’re joined by Ben Scheirman, who recently left his day job to go indie with his company NSScreencast. We talk about his background in programming, the start and growth of NSScreencast, how he planned his transition to his new indie career, and more.
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Today we’re finally able to share the exceptional group of indie developers, journalists, entrepreneurs, and leaders from the iOS and Mac development community that will be speaking at Release Notes this October. We’re really proud of this lineup, and we hope that you will join us in Indianapolis to explore together how we can build stronger and more profitable businesses. You can learn more about the conference at http://releasenotes.tv/conference.
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Today we look at the recent Apple event and reflect on what lessons from the newly rolled out Apple Watch can be applied to our own products. We talk about why Joe is excited about getting an Apple Watch and Charles is holding off for now. We also look at how price tiers affect what customers pay for, the revelation that there will be an App Store for the watch, and how our views on Apple Watch development has changed since the Fall.
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“Sustainable pricing” is a phrase that’s tossed around a lot in indie circles, and it has recently bubbled to the top of many developers’ minds, so today we take a look at what exactly we mean by “sustainable pricing” and how we can apply that concept when pricing our own apps in the App Store. We discuss how pricing strategy should differ between mass market and niche apps, why we should occasionally experiment with price, and whether we should consider creating multiple related apps that target different price points.
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Today we discuss the the book Turning Pro by Steven Pressfield which deals with the development of a “pro mentality” among artists, authors, makers, and entrepreneurs. We talk about what separates pros from amateurs, dealing with fear, the concept of “shadow careers,” and the qualities that mark a professional mindset.
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