#95: $22.96


“Sustainable pricing” is a phrase that’s tossed around a lot in indie circles, and it has recently bubbled to the top of many developers’ minds, so today we take a look at what exactly we mean by “sustainable pricing” and how we can apply that concept when pricing our own apps in the App Store. We discuss how pricing strategy should differ between mass market and niche apps, why we should occasionally experiment with price, and whether we should consider creating multiple related apps that target different price points.


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