“Sustainable pricing” is a phrase that’s tossed around a lot in indie circles, and it has recently bubbled to the top of many developers’ minds, so today we take a look at what exactly we mean by “sustainable pricing” and how we can apply that concept when pricing our own apps in the App Store. We discuss how pricing strategy should differ between mass market and niche apps, why we should occasionally experiment with price, and whether we should consider creating multiple related apps that target different price points.
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Show Notes & Links
- Q Branch announcement of Vesper’s price increase
- John Gruber’s comments on Vesper’s price increase
- Understanding App Store Pricing — Part 1 – The first part in a series by Michael Jurewitz in which he explores App Store pricing and economics
- Priceless: The Myth of Fair Value (and How to Take Advantage of It) by William Poundstone – one of the books on pricing that Charles mentioned
- The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas Nagle, John Hogan, and Joseph Zale – the other book on pricing that Charles mentioned