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We’re joined today by Ariel Michaeli, co-founder of AppFigures and speaker at Release Notes 2016. Ariel shares the story of how AppFigures started, his earlier history launching iOS games and other businesses, and lessons learned from watching his clients.
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Today we continue our conversation about our efforts in email marketing. We talk about generating regular content, stealing ideas from competitors, email frequency, automated email campaigns, and more.
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It’s generally accepted that a strong mailing list is an indie’s best friend when it comes to marketing your products. Today we talk about some of Charles’ recent experiments in email marketing, how he is starting to use email automation, and whether it’s better to maintain separate mailing lists for each product or use one unified mailing list.
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At WWDC this year, Apple announced iMessage apps in two varieties: stickers and interactive messages. Today we talk about the business prospects of iMessage apps, why Joe is building a sticker pack, and why Charles isn’t as excited about them.
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