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In this episode we continue our conversation about Charles’ efforts to attract new RelaNet customers using cold email outreach. Today we talk statistics: response rates, positive response rates, rates of closing the sale, and more. Continue reading
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Today we talk about Charles’ efforts to attract new RelaNet customers using cold email outreach. We talk about his source of email addresses, his vetting process, the email scripts he uses, how he tracks which emails are opened, and how he’s using data to optimize his email effort. Continue reading
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Today we chat with Charles and get an update on his new business, RelaNet. We talk about how he almost (but not quite) reached his 2017 goal, his struggles with taking on a sales role, learning from real customers, and dealing with rejection. Continue reading
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Through his freelance design business, Joe has had clients for many years. Charles, on the other hand, is new to managing client relationships. So today we talk about how to handle those client relationships as we head into the holidays. Do you send a card? Do you send a gift? Do you attend the holiday party? What exactly should you do (or not do) during the holidays to nurture relationships with your clients? Continue reading