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In this episode, we add our two cents to the ongoing conversation about app pricing. We start by asking if paid apps are really dead, or if there’s still a place for paid apps in the App Store. Next, we discuss the future of premium priced apps, and consider the uncomfortable question of whether these are really the kinds of apps that Apple wants to see in its ecosystem. Then we turn our attention to mid-priced apps, and the apparent collapse of the $2 to $5 app market that both Charles and Joe have noticed. Has this collapse effectively given rise to two different App Stores? Finally, we look at price signaling and the message that an app’s price sends to potential customers.
Be sure to tune in next week for the conclusion of this discussion on app pricing.
Show Notes & Links
- SecondConf – The late, great conference hosted in Chicago by David and Amy Kinney
- Underscore Price Dynamics – Marco Arment’s views on app pricing
- One Size Fits Some – Joe’s rebuttal of Marco Arment’s “Underscore Price Dynamics”
- The Sparrow Opportunity – David Barnard’s prescient look at the rise of freemium pricing models from 2012
- I Almost Agree With David Barnard – Joe’s response David Barnard’s “The Sparrow Opportunity” from 2012
- Developing Perspective #145: Real World Price Dynamics with Lauren Smith – David Smith’s interview with a typical App Store consumer, who also happens to be his wife
- The Two App Stores – Marco Arment’s prediction of the rise of two App Stores from 2009, predating the rise of the freemium pricing model
- In-App Purchase – The Future is Here – Kevin Hoctor’s explanation of the pricing model that will be used for MoneyWell for iPad
- Arguing With Part of My Post – Marco Arment’s reply to Joe’s “One Size Fits Most”
Sponsor
This episode is sponsored by CocoaConf and their Fall tour of conferences for iOS and Mac developers. CocoaConf’s fall tour is a big one, and there are still dates coming up in Boston, MA (Oct 25-26); and Atlanta, GA (Nov 15-16). Register now for any of these events and use the discount code ReleaseNotes to receive 20% off the cost of your ticket.
This is also your last chance to attend CocoaSlopes, a collaboration between CocoaConf and MobileSlopes. CocoaSlopes is a two track, single day conference held in Ogden, Utah on October 12. Register now while tickets are still available.