#210: Curtis Herbert (part 1)


We’re joined today by Curtis Herbert, the developer behind Slopes and one of our speakers at Release Notes 2017. We talk about his pricing experiments with Slopes and his experience taking Slopes from a paid up-front model to an annual subscription model. We talk about selling benefits instead of features, the effect that churn has on the decision to use subscriptions, the somewhat unique payment mode (at least on iOS) used by Sketch, and the inevitability of the “race to the bottom” on iOS.

Release Notes 2017

Release Notes 2017 is SOLD OUT! Release Notes 2017 will be happening October 16-18, 2017, in Chicago, Illinois. You can get all the details on our incredible line up of speakers, the venue, prices, and more on the conference website at 2017.releasenotes.tv. Since we’re sold out, we can’t sell you a ticket. But if you would like to get on our waiting list in case any tickets free up, you can join at 2017.releasenotes.tv.

Mailing List

Every month there are more great articles and content about the business of Mac and iOS development than we have time to discuss on the show. If you’d like to receive our monthly newsletter with the best of these links, be sure to sign up for our mailing list at http://releasenotes.tv/mailinglist.

Show Notes and Links


We’re sponsored this week by Zendesk. It’s a snap to put customer support right in your app, with Zendesk’s mobile SDK. Learn more about the Zendesk mobile SDK and start your free trial at http://zendesk.com/releasenotes. Get $177 off Zendesk Support, which is equal to month for a team of 3 on the Professional plan. Start a free trial and then enter promo code RELEASE0417 at the end of your trial.