#221: Shaving That Yak Pretty Good


Today we talk about Charles’ efforts to acquire new customers for RelaNet, his business for tax preparers. In particular, we talk about Charles’ efforts with cold emails. Topics include targeting potentials customers, the line between cold email and spam, what makes for an effective cold email, and what to ask for in your email.

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Show Notes and Links

  • RelaNet – Charles’ business selling websites and online services to accountants
  • Predictable Revenue by Aaron Ross and Marylou Tyler


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