#296: Consensuses?


Today we discuss how Joe might improve his free trial conversion rate in his caffeine tracking app RECaf. We talk about nurturing customers before offering the free trial, the difference between selling to businesses and consumers, and some of the unfortunate limitations that affect developers who offer free trials in Apple’s App Store.

Mailing List

Every month there are more great articles and content about the business of Mac and iOS development than we have time to discuss on the show. If you’d like to receive our monthly newsletter with the best of these links, be sure to sign up for our mailing list at http://releasenotes.tv/mailinglist.