Today we continue the discussion of app pricing that we began in episode 95. We talk about premium pricing, the importance of differentiating your product from the competition, and using a “freemium” strategy to provide free trials to customers. Then we look at what it takes to change the pricing model of an existing app, consider when to throw in the towel and give up on a product, and marvel at the power of recurring revenue.
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Show Notes & Links
- Release Notes #95: $22.96 – the first part of our pricing discussion