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Today we’re starting a series of episodes about business websites. In this episode, we tackle the do’s and don’ts of home pages. We talk about the goal of a home page, its audience, why you should consider writing your home page last, and the role of stock photography. Continue reading
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Today we’re talking about the relatively new phenomenon of “cashless” brick-and-mortar storefronts, that have started appearing in New York where Joe lives. We use that as a jumping off point to talk about how flexible we should or shouldn’t be with our customers, especially when it comes to terms of payment. Continue reading
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Today we’re talking about what we want to achieve in the new year. We discuss our goals, and how we want to achieve them. We also have an announcement about our conference in 2018. Continue reading
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Today we share our take on some Apple news and rumors that have recently come to light. We discuss some changes to the App Store Review Guidelines that will affect white label apps in the iOS App Store, how those changes might affect other non-white label apps that have been affected by Apple’s crackdown, some false rumors that have been debunked, and what we know (and don’t know) about Apple’s “Project Marzipan.” Continue reading
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In this episode we continue our conversation about Charles’ efforts to attract new RelaNet customers using cold email outreach. Today we talk statistics: response rates, positive response rates, rates of closing the sale, and more. Continue reading