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Today we (finally) discuss CrashPlan’s exit from the consumer market. We talk about what CrashPlan did right with this transition, why Charles doesn’t consider BackBlaze a suitable alternative to CrashPlan, and CrashPlan’s baffling decision that kept Charles from instantly upgrading to CrashPlan’s Small Business service.
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Today we’re talking about conferences (again). Joe recently spoke at 360|iDev, and Charles had his first experience sponsoring a conference at a recent Indiana CPA Society conference. We discuss future trends in conference-going, what it was like being at a non-technical conference, and why sponsors have to have great swag.
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We’re joined today by Jean MacDonald who talks to us about founding App Camp for Girls, growing the program, and then stepping away and handing off the reins of the program to another leader. We chat about AC4G’s new Chicago program, finding good help, and also announce AC4G’s involvement once again with Release Notes 2017.
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In this episode, Joe gives a preview of the talk he’s giving today at 360|iDev about the idea that it’s not just salespeople that are in sales—everyone is. No matter your position or role in an organization, you have to sell a customer, a boss, a co-worker, or a partner. Joe breaks it down and shares what he’s learned.
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Today we talk about Charles’ efforts to acquire new customers for RelaNet, his business for tax preparers. In particular, we talk about Charles’ efforts with cold emails. Topics include targeting potentials customers, the line between cold email and spam, what makes for an effective cold email, and what to ask for in your email.
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