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Today we talk about secrecy. We talk about whether it’s a good practice share new products and features before they are ready, and if so, how widely they should be shared. We talk about the motivations behind secrecy, when it’s actually useful, and why we might want to let it go.
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We’re joined today by Jean MacDonald, founder of App Camp for Girls, and a speaker at Release Notes. Jean shares some of what she learned about marketing and public relations during her time as a partner at Smile Software, her experience in founding App Camp for Girls, and her thoughts on running a not-for-profit on a full-time basis.
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Today we continue the discussion of app pricing that we began in episode 95. We talk about premium pricing, the importance of differentiating your product from the competition, and using a “freemium” strategy to provide free trials to customers. Then we look at what it takes to change the pricing model of an existing app, consider when to throw in the towel and give up on a product, and marvel at the power of recurring revenue.
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Today we’re joined by Ben Scheirman, who recently left his day job to go indie with his company NSScreencast. We talk about his background in programming, the start and growth of NSScreencast, how he planned his transition to his new indie career, and more.
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Today we’re finally able to share the exceptional group of indie developers, journalists, entrepreneurs, and leaders from the iOS and Mac development community that will be speaking at Release Notes this October. We’re really proud of this lineup, and we hope that you will join us in Indianapolis to explore together how we can build stronger and more profitable businesses. You can learn more about the conference at http://releasenotes.tv/conference.
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