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It’s a new year, so we take a moment to pause and evaluate how things are going. We both reflect on our respective businesses, and review what when well, what could have gone better, and plans for the future. We also take a look at financials, and consider how we can keep our businesses growing year after year.
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We continue our discussion with Rob Rhyne, concentrating this week on building apps for professionals. Rob shares his thoughts on pricing models, maximizing revenue, and selling to fewer higher-quality customers. Along the way, we compare the iOS and Mac markets, look at paths to becoming part of the “App Store middle class,” and the importance of getting past launch day.
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The Apple Watch is coming, and independent developers need to decide how to prepare for it. We already gave our opinions on developing for the Apple Watch, but we wanted to get a slightly different perspective, so we brought in Rob Rhyne, managing partner with MartianCraft, to give us his thoughts. Rob shares what he knows about the Apple Watch itself, his thoughts on the business value of WatchKit apps, and tells us why developers shouldn’t live in fear of App Store rejections.
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App Store development is full of risks, and one risk that eventually bites every developer is an App Store rejection. Today we talk about some recent high profile app rejections that have become public and consider how we should react when we (inevitably) face our own App Store rejection. Should we go public? Should we negotiate with Apple privately? Should we appeal? What’s the best way to keep our apps available and avoid burning bridges with Apple?
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WatchKit was recently announced to permit apps to be developed for the Apple Watch, so today we discuss what we got and what business opportunities might now be available to us. We discuss why Joe’s excited for the Apple Watch and Charles isn’t, business models for WatchKit apps, the difference between a hobbyist and business mindset, and predictions for the future.
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