Recent Podcast Episodes

#421: It’s Cheap…But It’s Also Cheap

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Charles is preparing for another round of cold email marketing, so today we continue our discussion about email marketing. We talk about doing the pre-work that’s necessary to make sure your pitch is relevant to the recipient, developing a willingness to step outside your comfort zone to market your business, and exploring alternate real-world channels like postcards and pizza boxes. Continue reading

#420: I Think Mine Are Helpful

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Charles is preparing for another round of cold email marketing, so today we discuss some of the considerations that go into a cold email campaign. We talk about getting over the uncomfortable feeling that you’re bothering people with your advertising, strategies for targeting higher value customers, and the importance of developing trust when selling to potential customers. Continue reading

#418: Brady Cassidy (part 2)

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We are joined again today by Brady Cassidy, co-founder of Rewardful, a SaaS to help you run an affiliate program for your business. Last week we heard about Brady’s journey as an entrepreneur and learned about Rewardful. Today we take a more general look at affiliate marketing and learn some of the nuts and bolts of running an affiliate program for your own business. Continue reading