Recent Podcast Episodes

#418: Brady Cassidy (part 2)

Play

We are joined again today by Brady Cassidy, co-founder of Rewardful, a SaaS to help you run an affiliate program for your business. Last week we heard about Brady’s journey as an entrepreneur and learned about Rewardful. Today we take a more general look at affiliate marketing and learn some of the nuts and bolts of running an affiliate program for your own business. Continue reading

#416: I Hate Anything Forever

Play

In this episode we continue talking about Charles’ plan for marketing RelaNet in 2021. Today we discuss Charles’ plan to start an affiliate program and focus on state-level organizations. We talk about affiliate rates, the affiliate software that Charles is using to manage the program, and all the supporting documentation and web pages that had to be created. Continue reading

#415: They Had No Guidelines

Play

Improving his marketing is one of Charles’ main goals for 2021, and with the end of tax season quickly approaching, he finally has a little more focus about what he’s going to change. Today we talk about Charles’ marketing plans for 2021, and how he’s going to contact the members of a number of professional organizations that he has his eye on. Continue reading

#414: Maybe I Should Tick Somebody Off

Play

Today we continue talking about the changes that Charles is making to RelaNet pricing tiers. In particular, today we discuss how to handle customers whose pricing would be different under the new pricing plans. Should these customers be grandfathered and allowed to keep their current pricing? Should they be forced to change plans, either immediately or after some number of months? These are the questions that Charles is wrestling with. Continue reading