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Today we discuss our reaction to a few Tweets that we saw about Apple features, marketing, and alternate channels for indies with little or no marketing budget. We talk about different the different perspectives that developers bring to their craft; how “app businesses” and “app hobbies” might approach marketing differently; and why developers with different goals might approach marketing in completely different, but completely valid ways. Continue reading
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Today we continue our conversation with David Barnard about the de facto deprecation in iOS 14 of the Identifier for Advertisers, or IDFA. Today we focus on the effects of this change. We talk about how this will affect app developers, advertisers, and the broader online advertising ecosystem. Continue reading
Podcast: Play in new window | Download
Today we talk to David Barnard about the de facto deprecation in iOS 14 of the Identifier for Advertisers, or IDFA. We discuss the history of the IDFA, what’s changing in iOS 14, why Apple is making these changes, and how the loss of the IDFA stands change online advertising. Continue reading
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Today we talk about “product-user fit” as a concept distinct from “product-market fit.” We discuss what exactly product-user fit is, how venture capitalists look at it, and why product-user fit (rather than the product-market fit that VCs usually seek) might be enough for self-funded bootstrappers. Continue reading
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Today we tackle a hodgepodge of topics: Joe got a new fancy monitor, Charles complains about customers that want ugly websites, Charles considers future advertising opportunities, and we talk about how the pandemic has affected business. Continue reading