Recent Podcast Episodes

#249: Justin Jackson (part 1)

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We’re joined today by Justin Jackson, founder of MegaMaker and professional online marketer. Today we tap Justin’s experience to learn more about landing pages. We talk about using landing pages for market research, using landing pages for product validation, and why getting traffic to your landing page is the least of your problems. Continue reading

#248: Click the Big Orange Button

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Today, in part 4 of our series on business web sites, we talk about landing pages. We discuss what landing pages are, customizing landing pages for your audience, and how the design of landing pages differs from the design of a home pages. Continue reading

#247: An Elephant Rabbit Hole

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Continuing our series on webpages, today we talk more about home page design. We discuss appropriate use of color, controlling file size (and with it download time), as well as calls-to-action. Continue reading

#246: Animal Husbandry

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We’re continuing our series on webpages, by today looking at the design of homepages. We start with a discussion of why you might not want to hire a pro to handle the design of your website. For all those DIYers out there, we also discuss the design process, trends that make a website look modern or dated, more on stock photography, and how to choose the right font. Continue reading

#245: I’m Not That Handsome

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Today we’re starting a series of episodes about business websites. In this episode, we tackle the do’s and don’ts of home pages. We talk about the goal of a home page, its audience, why you should consider writing your home page last, and the role of stock photography. Continue reading