Recent Podcast Episodes

#326: The Top End of Merely Doing Okay

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Today we tackle a topic that’s not so pleasant to think about: What would it take for us to give up and call it all quits. We discuss an insightful article from Tracy Osborn about “the dangerous lure of barely profitable bootstrapped businesses”, we give some updates about our own businesses and how they are doing, and talk about what it would take for us to give up our lives as entrepreneurs and return to work as employees. Continue reading

#325: There’s No Such Thing as Bad News

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Today we continue our discussion about Zoom Video Communications and the security fiasco that they recently went through, with special guest Dermot Daly. We talk about how we should think about security in our products, and how we can avoid similar security (and public relations) disasters in our own businesses. Continue reading

#324: You Installed a What?

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Today we’re talking about Zoom Video Communications and the security fiasco that they recently went through, with special guest Dermot Daly. In particular, we talk about how we should think about security in our products, and how we can avoid similar security (and public relations) disasters in our own businesses. Continue reading

#323: Shai Schechter (part 2)

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We’re joined again today by Shai Schechter of RightMessage. In this episode, we continue talking to Shai about why and how to personalize your website’s calls to action in order to improve response rates among your visitors. We also talk about how to make this personalization task manageable for small teams without enterprise resources, and the potential dangers of getting personalization wrong. Continue reading

#322: Shai Schechter (part 1)

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Today we’re joined by Shai Schechter of RightMessage. We talk to Shai about his background in entrepreneurship, then we discuss the surprising affect that personalization had on his website visitors, how that grew into the founding of RightMessage, and how we can use personalization to improve engagement with our own website visitors. Continue reading