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Today we’re talking about trademarks – what they are and why they’re important. We start with a general discussion of what trademarks are and how to get them, as well as a discussion of the differences between common law trademarks and registered trademarks. Then Charles shares his recent experience with a trademark dispute, and the effect that it had on the way he views trademarks. Next we consider the need to defend a trademark and the risk of a trademark becoming genericized. Finally, we take a look at the process of registering for a trademark in the U.S. and some of the things that should be kept in mind when registering.
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Today we’ve got part two of our conversation with Jim Dalrymple of The Loop Magazine. In today’s conversation, we talk about whether, given the chance to do it over again, Jim would make The Loop Magazine a Newsstand app or just a regular Springboard app. Jim also shares with us why he doesn’t want his subscribers’ personal information and his views on auto-renewing subscriptions. Then we talk about the recent redesign of The Loop Magazine, Chris Harris’ Glide architecture, and the story of how the the details of version two were hammered out over an epic seven hour pub meeting. We close with Jim’s take on the importance of working with good people and letting them do their work.
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Today we’re joined by special guest Jim Dalrymple who shares with us his experience developing The Loop Magazine which appears in the iOS Newsstand. We talk about why he wanted to build an app, the difference between the content that appears in The Loop website and The Loop Magazine, and Jim’s love for Scottish accents. Then Jim gives us a look at the editorial process of creating an issue of The Loop Magazine – story selection, art, and animation – and shares his outlook on iOS Newsstand as a market for app developers. Finally, we talk a little about pricing Newsstand apps, and why he decided to support The Loop Magazine with subscriptions rather than advertisements.
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Today we take a look at App Store Optimization or “ASO.” We consider the sorry state of App Store search that makes many developers feel that some sort of ASO is necessary, and discuss the fine line between effective and unethical uses of ASO. Then we dive deep into a great article on ASO from Dan Counsell, talk about adding descriptions to your app title, and give some hints on researching effective App Store keywords.
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