Today we continue our conversation with Chris Liscio of SuperMegaUltraGrovy (SMUG), makers of Capo, an app that helps you learn to play music. In this episode Chris tells us about the details of transitioning Capo to a subscription model over a period of three years. Chris shares why he didn’t advertise this change to subscriptions, his philosophy on how to handle legacy paid-up-front customers, and why this transition took three years.
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Show Notes and Links
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