Today we conclude our conversation with Chris Liscio of SuperMegaUltraGrovy (SMUG), makers of Capo, an app that helps you learn to play music. Today we discuss how Chris reaches Capo’s target market to let them know about the app, why he intentionally chose an annual subscription for Capo (rather than monthly or weekly), and the mechanics of how freemium is implemented in Capo.
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Show Notes and Links
Today’s episode is sponsored by Lickability, a software studio in New York City that’s made apps for companies like The New Yorker, The Atlantic, Citizen, Houseparty, Jet, and many more. Lickability also has its own apps, like Buildwatch that lets iOS developers track their Xcode build time. You can purchase a copy at buildwatch.app. Learn more about Lickability, their services, and all their other apps at lickability.net.
Thanks to Balsamiq for donating this sponsorship to our listener community. To get a promo to try Balsamiq for free, visit balsamiq.com/go/release-notes.