#4: I Can’t Buy Something I’ve Never Heard Of


In this episode we discuss ways to foster communications with customers — both current and potential. We talk about social media, message boards, mailing lists and why it’s important to be conspicuously active on these channels. We consider ways to approach new customers, and Joe explains why you need to be your own best product evangelist. Finally, we talk about in-app communication and walking the fine line between informing and annoying our customers.