#65: An Indie State of Mind

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Today we reflect on the state of being indie, particularly in light of the discussion that we had last week with Jared Sinclair. We start, as every good argument should, by defining our terms and taking a look at what exactly we mean when we call someone “indie.” The conversation then turns to setting reasonable expectations for success, the non-financial benefits of being self-employed, and optimizing your life for freedom. We discuss the role of market and marketing in promoting App Store success, then close with our view of the App Store developer ecosystem and ways that new indies can give themselves the best shot of making it.

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