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Today we continue the market research discussion that began last week, and explore a few tangents along the way. We talk about reusing code in new apps, researching competitors, and being a student of apps. We consider possible responses to new competition, and the risks and benefits of entering a market with existing competition. We close by looking at niche markets and mass markets including a discussion of appropriate pricing strategies for each, our comfort with different size markets, and the suitability of these markets for independent developers.
Every month there are more great articles and content about the business of Mac and iOS development than we have time to discuss on the show. If you’d like to receive our monthly newsletter with the best of these links, as well as a summary of past episodes, be sure to sign up for our mailing list at http://releasenotes.tv/mailinglist.
Show Notes & Links
- Accidental Tech Podcast #78: Fleece the Whales – Marco Arment and John Siracusa discuss selling to mass markets and niche markets from around 29:30 to 41:48