#7: Launch


This week we’re talking about product launches and how to get the most attention possible for your new apps. We start off with a discussion about generating pre-launch buzz around your app, and making effective use of your mailing list. Then we talk about gaining the media’s attention, and what sorts of information should be included, and removed, from your communication with the press. Finally, we consider the value of press releases, discuss some unique marketing opportunities surrounding the launch of iOS 7, and share a few of our favorite tips for getting the most from your product launch.

Show Notes & Links

Benjamin for iPad – Charles’ new app
prMac – press release distribution service