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Today we continue the market research discussion that began last week, and explore a few tangents along the way. We talk about reusing code in new apps, researching competitors, and being a student of apps. We consider possible responses to new competition, and the risks and benefits of entering a market with existing competition. We close by looking at niche markets and mass markets including a discussion of appropriate pricing strategies for each, our comfort with different size markets, and the suitability of these markets for independent developers.
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Show Notes & Links
- Accidental Tech Podcast #78: Fleece the Whales – Marco Arment and John Siracusa discuss selling to mass markets and niche markets from around 29:30 to 41:48