Recent Podcast Episodes

#397: Chris Liscio (part 3)

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Today we conclude our conversation with Chris Liscio of SuperMegaUltraGrovy (SMUG), makers of Capo, an app that helps you learn to play music. Today we discuss how Chris reaches Capo’s target market to let them know about the app, why he intentionally chose an annual subscription for Capo (rather than monthly or weekly), and the mechanics of how freemium is implemented in Capo. Continue reading

#396: Chris Liscio (part 2)

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Today we continue our conversation with Chris Liscio of SuperMegaUltraGrovy (SMUG), makers of Capo, an app that helps you learn to play music. In this episode Chris tells us about the details of transitioning Capo to a subscription model over a period of three years. Chris shares why he didn’t advertise this change to subscriptions, his philosophy on how to handle legacy paid-up-front customers, and why this transition took three years. Continue reading