Podcast: Play in new window | Download

Subscribe: RSS

Today we’re joined by Greg Pierce of Agile Tortoise who makes such fine apps as Drafts and Terminology. Greg shares with us his experience in the App Store, what he was thinking about as he updated Drafts for iOS 7, and some of the history behind the x-callback-url system of inter-app communication which he developed. Then we talk about his experience in marketing Drafts, how Greg got into this industry in the first place, and why he created an app for an App Store niche that was already crowded. Finally, we get Greg’s take on app pricing and how he determines the price for his work.
Continue reading →

Podcast: Play in new window | Download

Subscribe: RSS

Today we chat about our experience at the recently held 360iDev conference, and some of the best presentations we saw while we were there. Then we dive into the topic of Joe’s 360iDev presentation: customer service. Joe makes the case that excellent customer service is the distinguishing factor that separates successful long-term software businesses from flash in the pan operations that don’t survive in the long-run, and then we discuss some of the ways that app developers can provide great support to their customers.
Continue reading →

Podcast: Play in new window | Download

Subscribe: RSS

Today we conclude our conversation about websites for products and businesses. We start with a discussion of features that every website should have, and which of those features are most often overlooked. Then we consider how prominently to feature your social media presence, the benefits and risks of promoting other products, and the dubious benefits of affiliate links. Finally, we close with a discussion developing websites with HTML/CSS compared to a blogging platform, and whether or not your personal blog should be part of your company website.
Continue reading →

Podcast: Play in new window | Download

Subscribe: RSS

In this episode we begin a conversation about the websites that we use to promote our products. We discuss the role of the website when all purchases have to happen in the App Store and the all-important first impression that your website makes. We talk about the different pre- and post-sale roles that a product website needs to fill, what information should be emphasized and deemphasized in your website, and tailoring the content and feel of your website to your target customer. Finally, we consider whether it’s better to have a different website for each app or a single company website, and the essential features that every website should have. Be sure to listen to part 2 of this conversation next week.

Podcast: Play in new window | Download

Subscribe: RSS

Today we talk to Shane Crawford of Blue Lightning Labs about his experience as an indie in the App Store. We talk about the secret to his success, the first-mover advantage, the importance of creating a portfolio of apps, and building a brand for your company. Then Shane shares his thoughts on the new Kids section of the App Store, his experience with the App Store’s education volume purchase program, and his path to programming via home improvement and electrical engineering. We close with the realization that helped Shane take a leap of faith to quit his job and go indie, and his advice to others who are considering taking that same leap.
Continue reading →