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Today we explore the the phenomenon of holiday sales on the App Store. We start by looking at the lessons that can be learned from sales on physical goods in brick and mortar stores, and consider the value of sales in today’s Apps Store. We talk about ways of gaining attention for our apps through pricing strategies, with particular focus on the Cards Against Humanity anti-sale and the recent App Santa app sale. Finally we turn our attention to the difficulties of marketing apps in general, and our experience in advertising our apps.
Show Notes & Links
- The Dirty Secret of Black Friday ‘Discounts’
- #MacStoriesDeals Holiday Edition: Best Deals for iPhone, iPad, and Mac Apps
- Cards Against Humanity’s Black Friday “Sale”: Everything Costs $5 More
- App Santa